Thursday, 2 February 2012
Continuing our posts on decoration techniques, here we explain the basics of Embossing.
Embossing is a method of applying a logo to the surface of an item by using high pressure to press a die of the design onto a surface. The end result is that the areas around the design are flat while the logo appears raised and three-dimensional.
Embossing without ink, so that the image is raised but not coloured, is called blind embossing. The most common sub straights to be blind embossed are leather goods, cardboard and paper, however in some instances synthetic materials can also be blind embossed like imitation leather goods.
Leather and paper items can also be foil stamped, another type of embossing, which stamps the logo in silver or gold foil so it is permanently shown on the promotional item.
It is important to note that the product to be embossed needs to have flat surface both on top and underneath as any interference between the embossing block and the base of the machinery with distort the image.
Embossing can provide a unique, permanent and professional branding option for your stationary and promotional materials.
Here’s a short video showing embossing on leather http://www.youtube.com/watch?v=lkpiNh4hrsM, and one on foil stamping http://www.youtube.com/watch?v=BXsp_MXohY4
Until next time, take it easy…
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