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Why promotional products?

Thursday, 17 November 2011

Hi Guys,

Why promotional products? Well simply put, bar outdoor media, they offer you the greatest cost per impression available for your marketing dollar.

There are further advantages in the fact that merchandise items can be used for a number of different applications; from employee relations, new customer generation, occupational health and safety through to gift with purchase and point of sale advertising to name a few.

The flexibility of the marketing medium makes it suitable to any organization, in any industry, of any size to incorporate them into their organizations marketing mix. 

As mentioned in previous posts, promotional products now dictate a real need to be included in budgeted considerations, as opposed to the historical rhetoric that they are simply used with whatever finance is available after the traditional mediums are secured.

So for all the skeptics out there that undervalue promotional merchandise, contact one of our Account Managers who can fill you in on the cost implications of running a merchandise campaign and the success that can be achieved.

So to finish with my favorite example for cost per impression:

A $1,000.00 investment purchases 2,000 pens.
Each pen is viewed 10 times per day for a month.

That’s 600,000 times your logo has been seen, for $1,000.00!

Until next time, take it easy…

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